The Rise of Wedding Content Creators: A New Lens on the Big Day
In this episode of Cut the Cake, we're delving into the fascinating realm of wedding content creators. Over the past year, this trend has gained tremendous popularity, adding a new dimension to the conventional wedding photographer and videographer duo. But what exactly is a content creator, and why are they becoming an essential addition to weddings?
Onboard to answer is our own host Mel who realised the necessity of mastering marketing in the online world. Juggling client services, bookkeeping, and a social life left little time for social media content creation. After extensive research, she found Instagram to be the most effective platform. Refusing typical 'buy my stuff!' posts, she crafted a unique approach rooted in connection and community and now, Mel uses her expertise for businesses' engaging content and ventures into capturing couples' wedding day moments, infusing #hypegirl vibes into seriously captivating reels.
What is a Content Creator?
A content creator is someone who specializes in capturing and curating unpolished, raw, and unedited footage for social media platforms like Instagram, Facebook, and TikTok. In the context of weddings, these creative individuals are hired by couples to capture spontaneous moments using their phones. It's an additional service that provides couples with an alternative lens on their wedding day, focusing on behind-the-scenes moments and creating engaging content like reels and TikToks.
How Does a Content Creator Differ from a Photographer and Videographer?
While photographers and videographers create polished, edited masterpieces that highlight the day's best moments, content creators offer a different perspective. They capture raw footage on their phones, emphasizing behind-the-scenes moments and creating fun reels and videos. Content creators often deliver their work within 24 to 48 hours, providing couples with a quick turnaround. It's crucial to note that content creators don't replace photographers and videographers but complement their services.
What Does a Content Creator Offer in Their Package?
Content creators, like our host Mel, offer a blend of photos and videos capturing the couple, hosts, and the wedding party. Working closely with the couple, they prioritize moments that are most important to them. This could include capturing the father seeing the bride walking down the aisle or other personalized moments. The raw, unedited footage is then delivered through platforms like Dropbox, allowing couples to relive and create their own reels.
Who Hires Content Creators and Why?
Contrary to popular belief, content creators aren't exclusive to influencers or social media enthusiasts. They are hired by couples who want to capture behind-the-scenes moments and relive candid memories from their wedding day. For those who want their hosts to fully immerse themselves in the celebration without worrying about capturing photos and videos, a content creator adds value by providing a different lens and a unique way to document the day.
Addressing Stigma and Negative Connotations
While some stigma surrounds content creators, especially from traditional photographers and videographers, it's crucial to recognize that they offer a different service and style. Education is key for both vendors and couples to understand the role of a content creator and how they complement the work of other professionals. As awareness grows, negative connotations are likely to fade.
Briefing Vendors and Ensuring Collaboration
Smooth collaboration between content creators, photographers, and videographers requires open communication. Couples should share details of each vendor with the others, allowing content creators to introduce themselves and explain their specific role. Honest communication is essential to avoid misunderstandings or conflicts.
Finding the Right Content Creator
When searching for a content creator, couples should conduct thorough research to find someone whose style aligns with their vision. Look for creators with a social media background, an understanding of capturing the right angles, and experience in the wedding industry. Checking their previous work on platforms like Instagram can provide insight into their style and whether it aligns with your preferences.
Conclusion and Future Outlook
The rise of wedding content creators reflects the dynamic intersection of weddings and social media. Couples now have the opportunity to capture behind-the-scenes moments in a raw and unedited format, alongside the polished masterpieces created by photographers and videographers. As the industry continues to evolve, education and open communication between vendors and couples will be crucial for a harmonious collaboration. The future looks promising for content creators as more couples recognize the unique value they bring to capturing the essence of their wedding day.
And that wraps up our exploration of the world of wedding content creators. We hope this insight has clarified misconceptions and provided a deeper understanding of this emerging trend. If you have any questions or want to dive deeper into this topic, feel free to reach out. Until next time, happy planning!
About Melanie (aka Mellyrain / Moxie Socials)
In 2018, Melanie launched my own wedding business, Mellyrain. Suddenly it hit her: to succeed in today’s online world, she needed to be more than exceptional in her industry – she had to master marketing too. But between serving her clients, bookkeeping and trying not to RIP her social life – where the heck was the time for creating social media content?! She was totally overwhelmed and had no idea what to post and showing up on camera? At the time… Instant eek!
After months of researching, studying and trialling-and-erroring MANY marketing platforms, she discovered something huge. Instagram was hands-down #1 in getting her brand results. But annoying people with ‘buy my stuff!’ posts just didn’t feel right. So she created her own way. One that was true to her small town roots, using connection and community as superpowers. It worked!
Over time, with nothing more than consistent, strategic and purposeful posts, she got noticed by her dream peeps, evolved her authority and saw enquiries rushing in faster than Ishe could say ‘hold my Moët!’ This new way of marketing grew her audience by 500% and caught the attention of industry leaders, like Easy Weddings! One of her reels was even shared to their audience of 47k and is used in their Instagram training to this day for its originality.
Safe to say Melanie mastered the in's and out's of creating engaging, value-packed and super fun content. Today. She uses these skills to create engaging and seriously fun content for businesses and has also ventured into the world of content capturing for couples on their wedding day which includes #hypegirl vibes and seriously poppin reels!
Content for Businesses:
Website: https://moxiesocials.com.au/
Instagram: https://www.instagram.com/moxiesocials.au/
Content for Wedding Day Couples:
Website: https://mellyrain.com.au/wedding-content-creator
Instagram: https://www.instagram.com/mellyrain_content
LINKS
Instagram: https://www.instagram.com/cutthecakepodcast
Website: https://www.cutthecakepodcast.com.au/
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